Win with the Right Price

Every business has this problem – how to maximise profits when all your customer wants is to drive your price down? This course helps business leaders to understand the difference between price and value, and to steer the customer away from looking at price, to appreciating the real value you can create for them. 

With this course, you will win with the price you want by learning how to avoid the mistakes commonly made in pricing, how to scale value, communicate value instead of price, and finally how to negotiate effectively with the right strategy. 

The modules are designed to be practical, with tools for business leaders to work on with their leadership teams and arrive at actionable steps at the end of this course.